The Adidas brand has a long history as well as deep-rooted connection with sport. Everything they do is rooted in sport. This is what ‘The Badge of Sport’ stands for as a brand mark.
Their broad & diverse sports portfolio, from major global sports like football as well as running, to regional heartbeat sports like American football and rugby, has helped the brand to transcend cultures as well as to become one of the most recognized & iconic global brands, on and off the field of play.
The Adidas brand’s mission is to be the best sports brand in the world. Thus, the company designs, builds as well as sell the best sports products in the world, along with the exceptional service as well as experience.
Everything at Adidas shows the spirit of their founder Adi Dassler as his main goal back in those days already was to build athletes better as well as still today the consumer is at the heart of everything the Adidas brand does.
Driven by a relentless pursuit of innovation as well as decades of accumulating sports science expertise, they cater for all, from elite professional athletes and teams to any individual who wants to make sport part of their lives. They believe that, through sport, they have the power to change lives. They are obsessed with helping athletes of all levels to make a difference – in their game, lives, as well as the world.
Adidas is the original sports brand, run by innovation & bias to action. The company is the creator, maker and doer. Creativity is what fuels them, no matter it is on the field, on the court, or the street, just creativity is their primary inspiration.
Right at that border of sport & creativity, the company constantly work to come up with the next innovation as well as the original product to make athletes better.
However, they are not doing all that behind closed doors, instead, they are establishing their organization up for innumerable opportunities as well as creativity, as they call all creators & invite them to take part and explore new territories as well as to co-create the future of the sport with them.
Adidas Core exists to help anyone to harness the power of sport in their game, in their lives and their world – anyone, anywhere, always. They are calling it accessible sportswear for all since it is deeply rooted in the Adidas core belief that through a sport they have the power to change lives.
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